Tuesday, March 29, 2011

The Economics of Fame


Celebrities are a dime a dozen in todays technological age. Back in the days of old Hollywood it used to be only a select few that were privileged to the fame and adoration of the masses. They were the coveted crème de la crème that everybody wanted a taste of because everybody knew their name. In modern times it seems as though you cant throw a rock without striking somebody who is a fan to a massive online celebrity whose existence was completely unkeknown to you. This surplus of celebrities is undoubtedly the result of social media and its resulting diffusion of power amongst ordinary people. Not only do we now possess the means for perpetuating the fame of others but the power to perpetuate that fame for ourselves as well. Therefore this economic surplus is allowing for great devalue of the celebrity commodity. Fame can be achieved not only from exceptional achievements buy through vehement failures and even complete lack of talent as seen through the recent popularity of 13 year old singer Rebecca black. Her viral hit "Friday" had had nearly 40 million views and nearly the same ammount of jeering comments on her YouTube page.



So while our economic standpoint of celebrity is fueled by democratic rule, could it be possible that our economy was in a more stable position within past dictatorships?

SOCIAL MEDIA THREATNING CELEBRITY!
This is a threat through social media for celebrities. (http://www.popstar.com/News/Celebrity/Article/1155)In "Kathy Griffin: 50 & Not Pregnant," the comedienne discussed the "Palin Army" that has invaded her life (via social media) with threats following her many jokes at the Palin family's expense.One Sarah Palin supporter wrote, "literally, 'I'm coming to your house tomorrow to murder you,'" said Griffin during the stand-up special.But she noted, "The Palin Army probably could never really survive against the Gay Army. Because we don't need guns. We have sarcasm and we have snark and we have our verbal [beep] rapier wit and, dammit, that's how we conquer” Fake accounts are also a media threat, celebrities have thousand fake accounts in twitter, facebook and so many fans made up blogs. They have fake information and all made up stories which are big threat to them. Celebrity name misuse is one of them most important social threats of today. There are many hackers of today using up celebrity names and sign up into fake accounts just to spread fake information spread stories which later will be a spam. One of the scary social threats is the confidential information leak. Where close people or employee of the celebrity gives out personal information to the world through the media. This way it produces a lot of tension.

Does Social media Benefit Celebrities?


This link of video shows how internet which is a major part of the social media has threatened so many businesses and also benefitted so many of us. (http://www.youtube.com/watch?v=DY0FIHnzekY) As you can see the Kardashians command $10,000 per promotional tweet so it shows how much they benefit from the social media. If we start talking we can’t stop talking about the benefits .They tweet about their donations and help and they pass this message to the people and where people can donate to charity and its basically a benefit to them and the charity organizations. Justin Beiber, Rihanna and U2 are planning to Record which will be beneficial to Japan and they posted this on twitter. (http://officialceleb.com/2011/03/bieber-rihanna-u2-to-record-japan-benefit-album/) Celebrities return to Oklahoma City to benefit Make-A-Wish Foundation The former World Wrestling Entertainment world champion was in Oklahoma City on Friday to compete in the 4R Performance Horses Celebrity Slide.The Reining Horse Sports Foundation presented the event, which has made about $40,000 for the Make-A-Wish Foundation of Oklahoma during the past three years (http://shawnmichaelsweb.com/2010/12/04/celebrities-return-to-oklahoma-city-to-benefit-make-a-wish-foundation/) Other celebrity participants were model and actress Natalia Estrada, “Trading Spaces” designer Christi Proctor, Tulsa news anchor Kristin Dickerson, Marine Sgt. Danny New, country singer Ty England, professional bull rider Paul Crimber and professional jockey G.R. Carter

Making Sense Out Of Social Network and Spotting the Next Trend


Celebrities are what they are today because of Social media. Imagine the world without social media. Would we know what movies are coming out, who’s the most famous one out there, who is marrying whom and who is travelling where? In spite of these we would even know who just became famous and who just got title of a celebrity. We would have to wait all till we get a monthly magazine where it would say all those which we find every minute. Social media does make sense now when we look back where we had nothing and now when in a second we can get hold of the world. Social media has created a severe access to celebrity. The newspaper, internet, twitter, facebook and all tv channels have conquered our world. Social media changed the way of life when before in a magazine or a newspaper or a channel used to give us updates about these celebrities now they themselves tweets us and gives us their updates on facebook or My space. What can be more said about celebrities and their future? With an increase in social media users flocking around a celebrity account, does that equal a decrease in the value of social media? Social media is only a tool. Twitter has been one instance of those media channel. It will be what we make out of it. The problem with online celebrity media is apparently to get loyal audiences, according to report author Ken Sonenclar, which makes sense. Look at most celeb blogs, they are built around link baits and often looking at social media for more traffic. Compare surfing a social media network celeb links from numerous sources, to picking up your celebrity magazine each week – it’s quite a difference in readership, although it might not really be such a problem thinks. (http://www.blogherald.com/2009/03/26/celebrity-blogs-future-winners/) Kim Kardashian ,Rihanna,Chris Brown,Katy Perry,Miley Cyrus ,Denise Richards,Kevin Smith and many more are a big part of the twitter world. They tweet with their fans every minute. They believe this way they can share their thoughts, feelings and get emotionally touched with their fans. They believe when they need they can pass good message to their audience which will help everyone all over the world to be aware of it. (http://www.celebritytweet.com/) KardashiansThey Command $10,000 Per Promotional Tweet (http://futureofsocialnetwork.blogspot.com/2011/02/twitter-celebrity-gossip-network-or.html)

Click, Snap, Capture, Flash

Defined as as individual who has been made famous through viral recognition of accomplishments online celebrity allows just about anyone to become famous for nearly anything. The future of online celbrity is gaining momentum in ways that supersede our wildest dreams. The praise and admiration that was once reserved for primed and polished hollywood celebrities is now being deviated towards average everyday people who have managed to create cult like followings. The 2008 viral outbreak of Antione Dodson's "Bed Intruder" rant exemplifies the wave of celebrity washing over an unsuspecting and arguably undeserving individual. His quick witted and comical words coupled with a stereotypically urban appeal seen herehttp://http://www.youtube.com/watch?v=hMtZfW2z9dw left millions in uncontrolable fits of laughter. The video was then coupled with the instant hit "Bed Intruder Song" in which Autotune was ingeniously used to create a song with the contents of the original video. Instances of "Accidental Fame" gained by everyday people are prompting Hollywood celebrities to take heed to their subsidary competitors through similar means of public outreach. Tweet snaps of of personal photos from behind the scenes of luxurious photoshoots or a bad sunburn by Kim Kardashian, webcam captures of Miley Cyrus briefing her "Miley World" fans about her daily activities and flash videos of homemade intimate encounters of our favourite heiress. The lives of our favourite celebrities are just a click away in just about all major social media venues. Such accessibility to out favourite celebrities has proved to be a gift and a curse through numerous cases within todays society. Such a catch 22 with instant exposure forces us, the genereal public and the elite celebrities to ask ourselves. Should we think before we click?